Avera McKennan Marketing Team Honored with Six National Aster Awards

Sioux Falls, SD (May 3, 2012) The marketing department for Avera McKennan Hospital & University Health Center has won six national Aster Awards through an elite competition recognizing the nation's most talented healthcare marketing professionals for outstanding excellence in advertising. Winning entries, judged by a diverse panel of experts, are published in the Marketing Healthcare Today magazine. A Best of Show Trophy, Judge's Choice Awards, as well as Gold, Silver and Bronze certificates are granted to winning entries exemplifying excellence.

The Aster Awards, one of the largest national competitions of its kind, is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc.. This elite program recognizes outstanding healthcare professionals for excellence in their advertising/marketing efforts for the calendar year 2011.

The 2012 Aster Awards received approximately 3,000 entries from across the United States as well as Canada and South America.  Participant’s entries competed against similar-sized organizations in their category.  Entries must score at least in the top 85% to receive an award.  Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

Avera McKennan received the following awards:

Gold, Prairie Center Virtual Tour
Gold, Get to the CORE service line advertising
Silver, Cancer Patient Education Binder
Silver, Digestive Trac newsletter
Silver, Healing Hearts Cisco art show
Silver, Annual Report Video Book

Learn more about the Aster Awards by visiting: http://www.asterawards.com/index.php