Avera Bulletin - May 2012
Avera Marketing Efforts Recognized
Two award programs are giving thumbs up to Avera Marketing efforts. Out of nearly 4,000 entries in the Twenty-Ninth Healthcare Advertising Awards sponsored by “Healthcare Marketing Report,” Avera, working with agency bvk, brought home gold for the “Connected” cancer campaign, newspaper advertising.
The Aster Awards Program of “Marketing Healthcare Today,” which received approximately 3,000 entries from across the United States, Canada and South America, recognized Avera, working with agency HenkinSchultz, with two awards. Avera’s 2010 – 2011Annual Quality Report received a gold, and the Avera Christmas card and collateral received a bronze.
The Avera McKennan Marketing Department won six national Aster Awards. The Prairie Center Virtual Tour and “Get to the CORE” service line advertising each received gold. The cancer patient binder, “Digestive Trac” newsletter, “Healing Hearts” art show and annual report video book each received silver. These pieces are the work of Creative Services, part of the Avera McKennan Marketing Department.
Avera Medical Group Adds Estherville Clinic
Members of the Estherville Medical Clinic, P.C., joined Avera Medical Group effective April 1, 2012. Drs. Randy Asman, Anthony Cook, James Creech, Keith Probst and Douglas Stangl have worked closely with Avera Holy Family Hospital for more than 20 years. The group provides family medicine to all ages, including obstetric care. The hospital resumed offering labor and delivery services in November 2011. Dr. Brandon Henley, who will be the community’s second provider of obstetric care, will join the clinic next year.
eConsult Reaches Milestone
On May 2, eConsult reached and surpassed the 1,000,000 mile mark, which means that patients who accessed the service saved 1,000,172 miles of travel this fiscal year — equal to 40 times around the world, roughly 1.66 years in travel time and $217,121.68 in travel dollars (based on federal mileage reimbursement for medical expenses).
Avera Cancer Institute to Collaborate With Nebraska Center on Cancer Registry
Avera recently announced the collaboration of its Avera Cancer Institute with the Eppley Cancer Center at the University of Nebraska Medical Center in Omaha.
The two organizations will form a new regional Breast Cancer Network and Collaborative Registry that will collate patient information and tissue samples to improve the prevention and treatment of breast cancer. Breast cancer survivors, people identified as being at high risk for breast cancer and people with an immediate family member with breast cancer will be invited to become part of the database.
The network and registry aim to help researchers and clinicians identify risk factors for developing breast cancer, factors that affect survival and the impact of different treatments on the quality of life of survivors. Some planned projects include whole genome analysis to help physicians individualize treatment recommendations for their patients, a registry to provide patients personalized cancer prevention information, conferences to review patient cases and consultation to review cases submitted by oncologists.
Care Transitions Program Grows
Four Avera critical-access hospitals recently launched the Care Transitions program. Avera Creighton Hospital, Avera De Smet Memorial Hospital, Platte Health Center Avera and Pipestone County Medical Center Avera.
Care Transitions evolved from an earlier pilot project called Hospital to Home: A Care Transitions Project, aimed at reducing 30-day readmission rates for congestive heart failure patients. Key components of the program were standardized teaching materials, implementation of a new teaching method and a home visit 24 – 48 hours post discharge. During the visit a transitional care coordinator (TCC) reviewed the teaching from the hospital, evaluated patients’ knowledge and readiness for self-care, reconciled medications with those on the discharge list and reinforced the importance of daily weight monitoring, regular exercise and a reduced-sodium diet. The TCC also verified that follow-up appointments with physicians were scheduled. In addition, patients received weekly phone calls for one month.
The study found a 54 percent difference in the 30-day readmission rate between patients enrolled in the program and those who qualified but chose not to participate. Following completion of the 12-month study, the program’s interventions were introduced to patients with chronic obstructive pulmonary disorder, pneumonia and acute myocardial infarction.
In February, Avera St. Luke’s Hospital, Avera Queen of Peace Hospital, Avera Heart Hospital, Avera McKennan Hospital & University Health Center, Avera St. Benedict Hospital and Avera Sacred Heart Hospital launched the expanded program. Additional hospitals will begin in July.