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  • Sioux Falls to Host “Pink Fire Truck” Visit for Breast Cancer Awareness

Published on August 23, 2012

Sioux Falls to Host “Pink Fire Truck” Visit for Breast Cancer Awareness


SIOUX FALLS (Aug. 23, 2012) – The pink fire trucks are coming to Sioux Falls! Sioux Falls Fire Rescue is teaming up with Avera McKennan Hospital & University Health Center to host a visit by the pink fire trucks in support of breast cancer awareness. The Avera Breast Center has invited Avera “Think Pink” ladies and breast cancer survivors to Sioux Falls’ fire headquarters at 2820 S. Minnesota Ave. to sign the pink fire trucks on Thursday, Aug. 30, from 8 a.m.-1 p.m. The general public and all who have been touched by breast cancer are welcome and encouraged to be part of this event.

The day’s events include a fire and police escort to fire headquarters at 8 a.m.; time at headquarters so people can come see the trucks, sign the trucks and take pictures; and a parade at 1 p.m. leading out of Sioux Falls on the pink fire trucks’ route north.

The Pink Heals Tour and Cares Enough to Wear Pink program, based in Phoenix, Ariz., brings pink fire trucks and police cars across America in the fight against cancer. Founder of the international Pink Heals movement is Dave Graybill, a former pro athlete, retired firefighter and philanthropist.

The current tour began July 27 in Arizona, and continues through Oct. 31. Stops for the pink fire truck were planned in New Mexico, Colorado, Kansas, Nebraska, Iowa, Illinois, Indiana, Wisconsin, South Dakota, North Dakota, Montana, Idaho, Washington, Oregon and California before ending back in Arizona. More information is available at

Men and women tour drivers commit up to 18 days away from their families as volunteers to drive pink fire trucks and pink police cars across America. The Pink Heals Tour can last as long as three months, visiting hundreds of communities, while driving thousands of miles. “They bring a mission of love and hope, inspiring people and our political leadership to put people first, starting with women! This selfless effort by the ‘Guardians’ who drive these vehicles along with the thousands of people who have signed the trucks and cars are the inspiration for community members to come out and honor the women who have fought this battle and be inspired to make a difference in their community,” Graybill said.

Also in the spirit of breast cancer awareness, coming this fall is a joint breast cancer awareness campaign, “Real Heroes Fight,” by the Avera Breast Center and Sioux Falls Fire Rescue, featuring first responders and Avera Think Pink Ladies. Ads and announcements will appear in October for the second year of this campaign. “Firefighters are often seen as heroes, but we know what we’re getting into – we signed up for it. Breast cancer survivors have an illness that’s thrust upon them. One day everything’s normal, and the next day they’re in the fight of their lives. They really are the heroes,” said Fire Chief Jim Sideras.

“The pink fire truck event on August 30 is a great way to raise awareness about an illness that can affect half of our population,” Sideras said. “If we can encourage just one woman to take proactive steps for early detection, it will be worth it.”