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Are You “Tough Enough to Wear Pink?”Tough Enough to Wear Pink

The Avera Marshall Foundation is holding its fourth “Tough Enough to Wear Pink?” campaign this summer! Like previous years, the campaign aims to increase awareness and raise funds for the fight against breast cancer.


“Tough Enough” T-shirts

The 2012 Tough Enough to Wear Pink is black with a pink logo. Shirts are available at these locations:

The Lyon County Fair near the grandstand

Marshall Hy-Vee - 900 E. Main St. in Marshall

Avera Marshall Tough Enough to Wear Pink shirtCost is $10 for sizes youth extra small through adult extra large. Adult 2X-4X shirts are $12.

Business Orders

Many area businesses allow employees to wear "Tough Enough to Wear Pink" shirts to work on Fridays during the summer. Marshall businesses organizing group purchases for employees can complete and return the order form to have shirts delivered to the business. Offer applies to orders of 12 shirts or more. (Payment is due in advance or upon delivery.)

Business order form

Watch for us in Parades!Tough Enough to Wear Pink Avera Marshall

The Tough Enough to Wear Pink truck is traveling to area parades again this summer. The 2012 Dodge Ram truck sporting the “Tough Enough” message is provided by Lockwood Motors. The crowd reaction to the Tough Enough to Wear Pink theme has again been very positive! Watch for us and shout out your words of support!

Show Your Support at the Rodeo!

Avera Marshall will team up with the Lyon County Fair PRCA Rodeo for “Tough Enough to Wear Pink?” night at the Lyon County Fair Rodeo in August. Everyone is encouraged to wear pink to show their support for breast cancer awareness. Pink is not a color traditionally associated with rugged rodeo events like bull riding and steer wrestling, but that’s the point of the campaign -- to make a bold statement about a serious health problem.

Wear a 2012 Avera Marshall "Tough Enough to Wear Pink" shirt to the Lyon County Fair Rodeo on Friday, August 3 and receive a $1 discount on your rodeo admission.

Funds Used Locally

Funds from sale of 2012 "Tough Enough to Wear Pink" shirts will go toward the purchase of stereotactic breast biopsy equipment at Avera Marshall. This state-of-the-art equipment will help in our local fight against breast cancer.