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Published on January 11, 2022

Avera Launches ‘Moving Health Forward’ Campaign

Avera is launching an overarching branding campaign with the theme of Moving Health Forward.

Avera’s goal is to move health forward, both as an organization and as individuals for better health.

“We’re here as a loyal, caring and trusted health care partner to handle medical and insurance needs whenever they arise. We’re here for people on a very personal level – to listen to their health needs and goals, and help them reach those goals,” said Kendra Calhoun, Senior Vice President for Strategic Marketing, Communications and Public Relations at Avera. “For example, we’re looking to engage with consumers not just in single, disconnected episodes of care, but across their lifespan. We want to be their partner in health. And we’re using the latest technologies and innovations to do that.”

Avera also is moving health forward by investing in new research efforts, innovation and facilities. Avera is currently three years into a five-year Strategic Plan, and the Moving Health Forward campaign aligns with that plan. “Our Strategic Plan looks at all the different ways we can move health forward, whether that’s through workforce development, innovative care models, or growth strategies,” said Bob Sutton, Avera President and CEO.

Health care is ever evolving and changing – perhaps like no other industry. “Top health care systems like Avera are always striving to stay on the leading edge. Health is incredibly central to who we are as human beings,” Sutton said. “It’s all about helping you feel your best, so you can be your best, and doing that in the most innovative ways.”

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Moving Health Forward

Avera is a health ministry rooted in the Gospel. Our mission is to make a positive impact in the lives and health of persons and communities by providing quality services guided by Christian values.

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